About Us

About Local-Marketing-Queensland

Our Story

Local-Marketing-Queensland (LMQ) was founded in 2017 with a simple yet powerful vision: to become the go-to news platform for Queensland, offering an unbiased and comprehensive view of local marketing trends and opportunities. In a world where information is abundant but quality remains a concern, we set out to fill a gap in the market—a need for reliable, locally focused content.

Over the years, LMQ has grown from a small team of passionate journalists to a thriving online community. Our journey began with the realization that local businesses and marketing professionals deserved a dedicated platform where they could find accurate insights, share their expertise, and stay informed about their industry’s evolution.

Milestones and Achievements

  • 2018: We launched our inaugural annual ‘Queensland Marketing Excellence Awards’, celebrating the best in local marketing creativity and strategy.
  • 2019: Local-Marketing-Queensland became a trusted resource for over 50,000 monthly visitors, showcasing our commitment to delivering valuable content.
  • 2020: In response to the pandemic, we introduced a series of webinars, offering free educational sessions to support local businesses during challenging times.
  • 2021: LMQ expanded its team and launched a podcast, ‘The Queensland Marketing Podcast’, featuring industry experts discussing hot topics and trends.
  • 2022: We hit a significant milestone—1 million page views, solidifying our position as the premier local marketing news source in Queensland.

Our Purpose and Core Values

Purpose: To empower local businesses and marketers by providing them with unbiased, accurate, and up-to-date information that fosters growth and innovation.

Core Values:

  1. Integrity: We uphold the highest standards of journalistic integrity, ensuring every piece of content is fact-checked and free from bias.
  2. Reliability: Our commitment to accuracy ensures our readers can trust the information they find on LMQ.
  3. Inclusivity: We strive to represent the diverse marketing landscape of Queensland, giving a voice to all local businesses.
  4. Innovation: By embracing new media formats, we stay ahead of the curve, delivering content in engaging and accessible ways.

Filling an Information Gap

The internet is often awash with biased opinions masquerading as news, leaving local businesses uncertain about the information they rely on to make strategic decisions. LMQ was created to bridge this gap, offering a neutral platform where professionals can access verified insights and stay ahead of industry trends. We fill this void by:

  • Fact-Checking: Every article goes through rigorous fact-checking processes to ensure the information is current and accurate.
  • Expert Interviews: We collaborate with industry leaders to bring unique perspectives and insights to our readers.
  • Community Engagement: By fostering a community of local marketing enthusiasts, we encourage knowledge sharing and collaborative learning.

Target Audience and Reader Engagement

Our primary target audience comprises local businesses, marketing agencies, entrepreneurs, and professionals in Queensland who are passionate about staying ahead in their industry. LMQ offers them:

  • In-depth Articles: Informative content covering a range of topics from digital marketing trends to case studies of successful local campaigns.
  • Regular Updates: Daily news briefs keeping our readers in the loop on the latest developments shaping the Queensland marketing landscape.
  • Interactive Features: Polls, quizzes, and interactive infographics to engage readers and make learning fun.
  • Comment Sections: Encouraging open discussions where readers can share their views, ask questions, and learn from peers.
  • Feedback Form: We value reader input and welcome feedback on how we can improve our platform.

Meet Our Team (Generated AI)

  1. Emma Johnson – Editor-in-Chief: A seasoned journalist with a keen eye for compelling storytelling, Emma oversees content creation and ensures editorial excellence.
  2. Alex Thompson – Senior Digital Marketer: Alex is our tech-savvy expert, leading the charge on all things digital, from SEO to social media strategy.
  3. Sophia Lee – Community Manager: Responsible for fostering our vibrant online community, Sophia engages with readers and curates user-generated content.
  4. Michael Parker – News Editor: Michael scours the Queensland marketing scene for breaking news and exclusive stories.
  5. Isabella Rodriguez – Podcasting Producer: Isabella brings a creative flair to our podcast series, ensuring each episode is engaging and well-produced.
  6. Jacob Wilson – Web Developer: Jacob keeps our website running smoothly, crafting user-friendly interfaces and seamless navigation.
  7. Olivia Davis – Content Writer: With a talent for writing compelling copy, Olivia produces informative articles that captivate our readers.
  8. Lucas Brown – Graphic Designer: Lucas brings visual magic to LMQ, designing eye-catching infographics and branding materials.

Business Model

Local-Marketing-Queensland operates on a combination of revenue streams:

  • Advertising: We offer targeted advertising solutions to local businesses looking to promote their products or services to our engaged audience.
  • Sponsored Content: Brands can partner with us to create sponsored articles, ensuring their content reaches the right local marketing professionals.
  • Affiliate Marketing: LMQ participates in affiliate programs, earning commissions from referrals to relevant marketing tools and resources.
  • Subscription Services: For premium content and exclusive insights, readers can opt for our subscription model, offering access to members-only features.

Get In Touch

For inquiries, collaborations, or feedback, please reach out to us via our Contact Us page. We welcome your input and are always looking for ways to improve our platform. Let’s connect and continue shaping the future of local marketing news in Queensland together!